3Jun
2009

Is Diggable Ads Good For Digg?

in Digg, Featured ~ tagged: , ~


I personally haven’t seen the diggable ads yet but its surely a huge step into a new direction for digg. The idea is just brilliant and after a lot of talk about this digg has finally implemented it. But is it a good move and will you want to participate in digging these ads?

Here’s How The New Diggable Ads Work

On the homepage of digg where the square banner resides, you will see a corresponding digg post on the side where you can digg, comment or bury. With this new system digg actually charges customers based on how many buries or votes it got. The more diggs for the ad, the cheaper for the customers. The more buries the more expensive the ad space is.

Our goal for Digg Ads is to create a better experience by giving you more control over advertising content that appears on Digg. You’ll start to see changes on the site in a few months, but we will continue to iterate over the course of the year based on your feedback. This is an exciting step for Digg as we work to create a compelling, innovative advertising experience for our community and the industry at large.
Read the original post here

A Confession

Ok, I have a confession, I’ve never seen any ads on any websites for as long as I can remember. Why? Well here’s my secret weapon “AdBlock Plus” its a Firefox plugin which works like a charm and does not require any setup. Once installed you will not see another banner ad, flash ad, youtube in video text ads, adsense ads, you name it, ever again.

Can Diggable Ads Backfire on Digg

Firstly, I’m not sure if people with AdBlockers can see diggable ads, this will require more testing and since I haven’t seen any of these ads yet, I can’t tell. If you do know something about this hit me up.

Would you vote for such ads on digg? I know I would if the ads are more targeted to my taste. However I don’t think that’s what digg is doing.

The goal here is to give advertisers a way to present content related to their brands and get immediate input on whether it’s relevant to the Digg audience, or not.

So that just means that digg is going to spam us with ads whether we like them or not (that’s not new). Untargeted ads don’t do well and if you have ever used Google AdWords, you’ll know why. Untargeted ads either get buried or ignored. All the better reason for me not to turn of my AdBlocker.

Here’s an example of a sponsored ad:

EA to Launch ‘Sims 3′ on June 2nd
Electronic Arts said on Tuesday that The Sims 3, the third full iteration of one of the most successful video game franchises of all time, will hit store shelves on June 2

Sort of A Good Move Digg

I think the diggable ads really sync with the whole “content is controlled by users” theme, but I’m not sure if I want to participate in untargeted ads. I’m all for the new move but unrelated ads just piss me off. For those of you who already use AdBlocker, you might want to keep it running.

Please take the poll below

What Do You Think of Diggable Ads

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  • I have ABP, too, and I had the same thought you did. And I know a lot of Digg users have it, too. And even if they're viewable w/ABP, you know it's only a matter of time before ABP or some other ad blocker is revised to block 'em.
  • That's what I love about ABP its the ultimate ad blocker, either way ads are always going to be ads, and not everyone loves reviewing an ad
  • craz
    You can't complain about unrelated ads if you're referring to the home page. Whereas in category specific locations, unrelated ads shouldn't be there in the first place.

    So basically, you're paying Digg now for a front-page slot rather than a power user. I doubt they'd just slot random announcements in, it wouldn't be effective advertisement anyway.

    Depends on how many ads we'll be seeing. I don't think Adblock can block these either
  • freemovies1

Benjamin Teo a social media addict and marketer helping businesses grow their brand, search engine share and social networks. Feel free to contact him via our contact form.